Case Studies
Mom & Baby Portal Online Performance
About
A leading baby and child brand in the Middle East, that brings the best curation for your little ones, with high quality at unbelievable value for money.
Objective
To drive revenue growth through a squad of mom-and-baby and community influencers posting authentic content that strengthens credibility and trust among mothers across the GCC.
Approach
- Onboarded a diverse group of 60+ influencers, across KSA, UAE & KWT., ranging from mega, macros to specific community based mommy bloggers to arrive at a winning squad of talents.
- Built an always on content posting model that enhances trust & credibility through consistent pushes & thereby increasing sales revenue growth.
- Managed the booking of high-demand influencers for critical dates, aligning with strategic marketing goals.
Results
- Generated total sales of AED 13.4M in 1 year & 3 months with a consistent growth in ROAS.
- Black Friday 1: Surpassed previous season's Sales Revenue & ROAS benchmarks.
- Black Friday 2: Surpassed own high benchmark with a ROAS growth of 132% from the previous year.
Watches / Jewelry Offline Event - Awareness
About
The premier horological event coming from the house of the most renowned watches & jewelry group that unites the global watch community through dialogue, craftsmanship, and cultural exchange. Rooted in Dubai, it reflects the city's growing influence as a world-class destination for luxury, innovation, and the art of watchmaking.
Objective
To generate excitement and awareness around the most luxurious watch event, drive higher footfall, and spotlight exclusive limited-edition timepieces for watch enthusiasts.
Approach
- Influencer Partnerships: Built a carefully curated roster of 13 mega, macro, and niche talents spanning Emirati, Arab & Asian expat influencers.
- Their social media presence and engagement with their audiences were pivotal in reaching the target demographic.
- Platforms: The campaign primarily focused on Instagram & Snapchat, leveraging their visual content capabilities to showcase the event's offerings effectively.
- Teaser stories were shared prior to the event to build anticipation, while live event coverage stories helped build further curiosity & excitement.
- Post-event content included well crafted Reels to further engage Audiences & showcase the products.
Results
- Garnered a 5.81M Reach
- 143K engagements generated
- 113% increase in event attendance over the previous edition.
Fashion Marketplace Branded Podcast Series
About
A leading Fashion Marketplace, which offers fashion, makeup, home décor, and baby products all under 1 roof. It combines popular global & regional brands into one shopping destination, focusing on providing value and a stimulating experience for families.
Objective
• To conceptualize, produce & execute a branded podcast series with influencers from KSA / UAE, thereby positioning the brand as intrinsically linked to Ramadan.
• To infuse content with engaging, entertaining & unexpected elements that make it & the brand highly relevant for Ramadan & worthy of going viral.
Approach
- Onboarded 7 mega / macro creators from UAE & KSA- 1 as the host & 6 as guests for 6 episode Ramadan Series.
- Designed a massive amplification program with 120+ micro / macro / mega creators with a total following of 13.9M to produce 700+ reposted podcast content.
- Onboarded dedicated Project Lead & Creative teams for unmatched on-ground production value & subtle branding elements.
- Co-ordinated with cross functional teams- Brand, Google, Podcast Studio, Creative to achieve 1 unified campaign goal.
Results
- Garnered a whopping 127.7M+ Views & 116K+ interactions.
- Delivered 117 variations of content pieces totalling to 5 hours & 44 mins of branded content.
- 6.7% of the channel's YT views managed to contribute to 14% of the watchtime & 33%+ of the shares.
- 2300+ New Subscribers gained on brand's YouTube Channel, 2X average growth since YT Channel launch in MENA.
Retail Group Online Performance
About
A pioneering, diversified, omnichannel retail conglomerate group, bringing several global integrated lifestyle brands across segments such as fashion, luxury home, activewear, toys, beauty to users across MENA.
Objective
- To develop, launch & grow an online performance based influencer marketing program for the group's entire portfolio of brands.
- To function as an integrated extension of the group's marketing team, working closely with cross-functional departments including marketing, trade, data, social and so on.
- To build a tailored influencer squad for each individual brand, creating engaging content while driving sales growth.
Approach
- Influencer marketing POC successfully conducted in 2024 with a couple of brands.
- Built individual strategies to launch & test influencer marketing across 10+ brands, across geos.
- A mix of mega / macro / micro / community influencers tested with different commercial models- paid, hybrid, barter, bonus.
- 796 Influencer Ads activated across portfolio brands, across geos in 2025.
Results
- Achieved a massive growth of 234% in the ROAS Y-o-Y.
- Drove AED 4.3M+ of sales revenue from a newly launched influencer led channel in 2025.
- Monthly ROAS peaked @ 7.1X in Dec 2025.
- Surpassed 2025 performance benchmarks in 2026 already & scaling up further.